Emma-Jane is the UK’s largest maker of maternity and nursing underwear. With a focus on comfort, support and affordability, we provide simple, classic styles and practical solutions for pregnancy and motherhood. 

Mothers and mums-to-be from around the world choose our maternity bras, nursing bras, sleep bras, knickers, tights, support belts, bra extenders, nightwear, swimwear, nursing tops and accessories as their day-to-day maternity and nursing essentials.  We get mothers to wear test all of our products to ensure that they deliver in our three key areas – comfort, support and affordability.

Our history

Emma-Jane is a British business success story, with bra-making roots that go back to pre-World War II.

Founder of Emma-Jane bras Ian Gerecht explains the history:

“My father began working with an uncle in a bra factory just before the war broke out in 1939. After the war, he set up his own factory specialising in nursing bras. I joined him in the family business in 1968, which we sold 16 years later to the Lovable Bra company.

After a few years, I was contacted by agents and customers to start up a new maternity and nursing lingerie company. In 1986, Emma-Jane was born. Today we have 42 different product styles with stockists in many countries around the world.”